Digital presence checklist

Osteopaths & allied health

Most patients research a health practitioner online before booking. They check your website, read your reviews, and look at your practitioners before picking up the phone. The practices that consistently attract new patients have their digital presence working across every step of that process.

This checklist covers 23 items across five areas, your website, local SEO, educational content, social media, and patient retention. Work through it honestly. The gaps you find are where patients are choosing another practice.

Areas covered
5 categories
Items to check
23 specific actions
Time to complete
About 10 minutes
Your score so far: 0 / 0
Talk to us about the gaps

Tick every item that genuinely applies to your business, not what you intend to do, but what is actually live and working right now. That honest number is the one worth talking about.

Score 19 or above and you are ahead of most local competitors. Below 12 and there are quick wins here that are probably costing you clients every week.

1

Website & patient experience

0 / 5

Most patients research a health practitioner online before booking. Your website is where that research happens. A site that is hard to navigate, missing online booking, or lacking information about conditions you treat will push patients toward a practice that has those things in place.

Professional, mobile-optimised website
A website that presents the practice clearly on all devices, with easy access to booking, contact details, and practitioner information.
Online appointment booking or request form
A tool on the website that allows patients to book or request an appointment without needing to call.
Conditions treated page with relevant keywords
A page or section listing the conditions the practice treats, written with the search terms patients actually use.
Practitioner bios with credentials and a photo
Individual profile pages for each practitioner including their qualifications, areas of focus, and a professional photo.
AHPRA compliant content throughout the site
All health claims and testimonials on the website reviewed to ensure they meet AHPRA advertising guidelines.
2

Local SEO & Google presence

0 / 5

Health searches are highly local. When someone searches for an osteopath or physio, they are usually looking for someone nearby. A well-optimised local search presence is one of the most direct ways to fill appointment slots from new patients.

Google Business Profile verified and complete
A fully completed and verified Google listing including photos, services, opening hours, and a booking link.
Review strategy actively managed
A consistent process for requesting and responding to Google reviews from patients.
Location-specific service pages
Website pages written for the suburbs your practice serves, targeting location-based searches.
Schema markup using health and medical types
Structured data added to the website that helps Google categorise and feature your practice in health-related searches.
Listed on Healthengine, HotDoc, and relevant directories
Your practice listed on health-specific booking platforms and directories with complete and consistent information.
3

Authority & trust content

0 / 4

Patients choose practitioners they trust. Educational content builds that trust before a patient has ever set foot in the clinic. It also keeps the practice ranking for the condition and treatment searches that bring in new appointments.

Blog or educational content published monthly
Regular articles on the website covering conditions, treatments, exercises, and health topics relevant to your patient base.
FAQ page answering common patient questions
A page of questions and answers covering what patients typically ask before their first appointment.
Video content including exercises and condition explanations
Short videos demonstrating exercises or explaining common conditions, published on the website or social channels.
Patient success stories with appropriate consent
Written or video accounts from patients describing their experience and outcomes, published with their permission.
4

Social media

0 / 4

Social media for health practices is less about selling and more about staying visible and building familiarity. Consistent, educational content across the right platforms keeps your practice top of mind for existing patients and discoverable to new ones.

LinkedIn profile for professional referrals
A complete LinkedIn profile for the practice and lead practitioners, used to maintain visibility with GPs and specialists.
Facebook page with educational posts
An active Facebook page publishing health education content relevant to the conditions you treat.
Instagram for behind-the-scenes and health tips
An Instagram account used to share practitioner content, clinic updates, and short health tips.
Consistent posting and community responses
A regular posting schedule maintained across platforms, with replies to comments and messages.
5

Patient retention & referrals

0 / 5

Acquiring a new patient costs more than keeping an existing one. Practices that retain patients long-term and generate referrals from their existing base have systems in place that make both happen consistently, not just when someone remembers to ask.

Automated appointment reminder system
Automated messages sent to patients before their scheduled appointment via SMS or email.
Post-treatment follow-up email or SMS
An automated message sent after an appointment checking in with the patient and prompting re-booking.
Meta Ads targeting local residents
Paid ads on Facebook and Instagram targeted by suburb and health-related interests, used to attract new patients.
GP and specialist referral strategy with an online presence
A referral page on the website and a LinkedIn presence designed to support relationships with referring practitioners.
Email newsletter with health tips and clinic updates
A regular email sent to your patient list covering health content relevant to the conditions you treat.
Overall progress0%

Where to start if you scored under 12: the fundamentals matter most here. A complete Google Business Profile, a consistent review strategy, and online booking will drive more new patient enquiries than almost anything else. Get those in place before investing in paid advertising or more advanced content.

Your result
0 / 23
0% of items complete

Work through the checklist above to see your result.

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