Digital presence checklist

Interior designers

Most interior designers have good work and a reasonable Instagram following. The problem is that great work alone does not generate a consistent enquiry pipeline. The designers who stay busy have their digital presence working across multiple channels at once.

This checklist covers 23 items across five areas, your website and portfolio, local SEO, social content, thought leadership, and lead nurture. Work through it honestly. The gaps you find are where potential clients are choosing someone else.

Areas covered
5 categories
Items to check
24 specific actions
Time to complete
About 10 minutes
Your score so far: 0 / 0
Talk to us about the gaps

Tick every item that genuinely applies to your business, not what you intend to do, but what is actually live and working right now. That honest number is the one worth talking about.

Score 19 or above and you are ahead of most local competitors. Below 12 and there are quick wins here that are probably costing you clients every week.

1

Website & portfolio

0 / 5

For an interior designer, the website is the portfolio. It is usually the first and most important thing a potential client looks at before making contact. A site that is slow, hard to navigate, or visually underwhelming will lose that client before they reach the enquiry form.

Visually strong, mobile-optimised website
A professionally designed site that loads quickly and presents your work well on both desktop and mobile.
Project pages with before and after details
Individual pages for completed projects, each with images, a project description, and the scope of work involved.
Separate service pages for residential, commercial, and styling
Distinct pages for each service type you offer, rather than a single combined services listing.
Clear enquiry process and consultation CTA
A defined pathway on the website that tells a visitor exactly how to start working with you.
Fast page load speed with optimised images
Images compressed and formatted so they load quickly without compromising visual quality.
2

Local SEO & discovery

0 / 5

High-value design clients often search locally before reaching out. Being visible in those searches, on Google, on Houzz, and on Pinterest, puts you in front of people at the moment they are actively looking for a designer.

Google Business Profile with project photos
A complete and verified Google listing that includes photos of completed projects and a full business description.
"Interior designer [city or suburb]" keyword pages
Website pages written specifically around your location and service type, targeting local search terms.
Houzz profile fully built out
A complete profile on Houzz including project photos, business details, reviews, and contact information.
Google reviews from past clients
Reviews on your Google Business Profile from clients who have worked with you, with a response on each.
Pinterest business account active
A Pinterest account used to publish project imagery and mood boards, organised into relevant boards by style or room type.
3

Visual content & social

0 / 5

Interior design is a visual industry. The businesses that attract high-quality enquiries consistently are the ones whose online presence reflects the standard of their work. Social media is less about volume here and more about quality and consistency.

Instagram portfolio updated consistently
An Instagram profile with regular posts showcasing completed projects, work in progress, and design details.
Reels showing project reveals and transformation videos
Short videos published as reels that show the before and after of a completed space.
Pinterest boards organised by style and room type
A structured Pinterest account with boards grouped by aesthetic or space type, used to attract clients with specific tastes.
Behind-the-scenes process content
Content showing the working process, such as sourcing, site visits, and mood board development.
Collaboration content with suppliers and builders
Posts or stories that feature the tradespeople and suppliers you work with, published to both accounts.
4

Thought leadership & SEO content

0 / 4

Publishing useful content builds search visibility over time and positions you as the credible choice for a client who is still in the research phase. For high-value projects, clients often spend weeks or months researching before reaching out.

Blog covering design trends, how-to guides, and room tips
Regular articles published on your website covering topics relevant to people planning an interior project.
Style quiz or free consultation as a lead magnet
A free resource or interactive tool on the website that captures contact details from interested visitors.
Video walkthroughs of completed projects
Short videos taken inside finished spaces, published on the website and social channels.
Houzz ideabooks and articles published
Content published directly on Houzz, including ideabooks and written articles relevant to your services.
5

Lead nurture & referrals

0 / 5

Design projects often have long lead times. A client might enquire months before they are ready to commit. Having systems that stay in touch with warm leads and encourage referrals from past clients is how consistent pipelines are built.

Email nurture for the consultation-to-quote gap
An email sequence that keeps in touch with enquiries who have not yet converted to a paid project.
Meta Ads targeting homeowners in your area
Paid ads on Facebook and Instagram targeted by location, homeownership status, and renovation-related interests.
Past client referral and testimonial strategy
A process for requesting testimonials and referrals from completed project clients.
Builder, architect, and real estate partnership strategy
A structured approach to building referral relationships with complementary professionals.
Seasonal campaign around renovation and new home season
Marketing activity timed around periods when clients are most likely to be planning a new project.
Overall progress0%

Where to start if you scored under 12: the fundamentals carry the most weight. A strong website with real project pages, a verified Google Business Profile with reviews, and an active Houzz presence will bring in more enquiries than any paid campaign for most designers. Get those right before spending on ads.

Your result
0 / 24
0% of items complete

Work through the checklist above to see your result.

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